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Branding

Elang Persada Logo

Elang Persada Logo

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The eagle doesn't ask permission to own the sky — and neither does PT. Elang Persada."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/z9UILGv9_work_image.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Brand Identity — PT. Elang Persada"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Logo Design · Holding Company / Business Group · Corporate Identity"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A fierce, commanding brand identity for PT. Elang Persada — a holding company whose name translates directly to \"Eagle of the Realm\" — an identity that carries the full weight of that name in every line of its mark. This is corporate branding with teeth."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The logomark is a bold, highly detailed eagle head rendered in a street-art illustration style — sharp feather strokes, an aggressive forward-facing beak, and piercing linework that conveys predatory focus and uncompromising vision. The eagle is not a soft, decorative motif; it is drawn with the intensity of an apex predator at the height of its power, communicating exactly what a holding company needs to signal to its subsidiaries, partners, and competitors alike: dominance, strategic clarity, and the will to lead."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The illustration technique — bold strokes with dramatic negative space cuts — gives the mark exceptional scalability and versatility, performing equally well embossed on corporate collateral, stamped on vehicle livery, or applied to signage across group subsidiaries."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The wordmark \"PT. ELANG PERSADA\" is set in a bold, italicized condensed sans-serif with a forward lean that reinforces momentum and authority. The electric cobalt blue chosen for the entire identity is a deliberate and powerful departure from the conventional navy-and-gold of most holding companies — it signals a group that is modern, dynamic, and forward-facing while retaining the gravitas that a corporate group demands."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Presented on a deep charcoal textured card, the blue-on-black rendering gives the identity a premium, high-contrast presence that commands attention at any scale."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A holding company identity built like the bird it is named after — to soar above everything else in its field."}]}]}

Tech Stack

Corel Draw

Tags

BrandingLogoGroup CompanyHoldingCorporateEnterprise

Completed

August 2012

Project Scale

short Project