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Graphic Design

Dian Istana Billboard

Dian Istana Billboard

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"From the showroom floor to the street — a billboard design that turns a property expo into an unmissable event."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/usKR1Yug_work_image.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Billboard & Marketing Collateral — Dian Istana"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Print Design · Property Expo · Surabaya Property Expo"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A high-impact print collateral design for Dian Istana's presence at the Surabaya Property Expo — a busy, competitive environment where a brand has seconds to capture attention and drive footfall. The design rises to that challenge with confident hierarchy and strategic visual layering."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The layout leads with a full-bleed architectural render of the property — a clean, modern residential facade that immediately communicates product quality to the target buyer. The hero imagery anchors the piece in aspiration, giving prospects an instant sense of what they are investing in."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The vibrant green diagonal band cuts across the composition with urgency and energy — carrying the promotional hook \"Hadiah Langsung iPhone 6,\" a bold incentive call-out that speaks directly to the expo audience's impulse decision-making. The geometric low-poly texture within the green band adds contemporary visual interest without cluttering the message."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Event details, contact numbers, and the Surabaya Property Expo branding are laid out in clear, high-contrast type at the base — ensuring the practical information is as legible at distance as the promotional headline. The piece works as both a close-range flyer and a large-format billboard, demonstrating solid command of multi-scale print design."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A results-driven marketing piece built for one purpose: to stop people in their tracks and start a conversation."}]}]}

Tech Stack

adobe illustrator

Tags

Graphic DesignbillboardmarketingadsProject

Completed

March 2015

Project Scale

short Project