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UI-UX

Heffen - Website

Heffen - Website

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The Little & The Horns — Heffen Merch's website lives in the same dark, aggressive visual universe as the clothing it sells."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/small/ML8e4lPf_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Web Design — Heffen Merch"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Clothing & Merchandise Website · Metal / Dark Streetwear"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A full-commitment dark merchandise website for Heffen Merch — a clothing brand rooted in metal and underground culture. The design doesn't try to appeal to everyone, and that's exactly the point."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero leads with \"The Little & The Horns — Terror of this April\" against a distressed black background with an intricate skull illustration — raw, hand-drawn, and unmistakably metal. The red \"Get This\" CTA is the only burst of color in an otherwise monochromatic composition, and it works precisely because of that contrast."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The \"Heffenmerch\" logotype in a custom display typeface communicates brand identity with the same energy as a band logo — designed to be recognizable on a shirt from across a mosh pit. Navigation — Products, Custom Order, Lookbook, Review, Imprint, FAQ — confirms a fully operational merch store with custom ordering capabilities."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A website that earns its credibility by looking exactly like its customer base — zero compromise, full attitude."}]}]}

Tech Stack

Photoshop

Tags

UI-UXWebWebsiteClothFashionYouthProject

Completed

September 2016

Project Scale

short Project