
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The most well-dressed fish in the business — Bandar Pakan turns the humble world of fish feed supply into a brand with genuine personality and market presence."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/pd/bandar-pakan.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Brand Identity — Bandar Pakan"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Logo Design · Fish Feed Supplier · Aquaculture & Ornamental Fish"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A delightfully characterful brand identity for Bandar Pakan — a supplier of live fish feed specializing in Kutu Air Depok (Daphnia) and Cacing Darah (bloodworms) — two staple feeds for ornamental and freshwater fish enthusiasts across Indonesia. In a category that rarely bothers with branding, Bandar Pakan arrives with a mascot that immediately sets it apart."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The logomark is a dapper fish in a top hat and bow tie — a charming, anthropomorphized illustration that transforms the product's subject matter into a mascot of irresistible personality. The fish stands with an air of distinguished authority, bubbles floating beside it, as if to say: this is no ordinary feed supplier. This is the one that knows its product, takes pride in its craft, and deserves a place on the shelf of every serious fish keeper. The top hat and bow tie are visual shorthand for quality, expertise, and a supplier who means business — even in the most niche of markets."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The illustration is rendered in clean, confident linework with a single ocean blue — a natural, trustworthy color deeply connected to aquatic life, freshness, and the world of fish. The monochromatic treatment keeps the mark print-friendly and highly versatile across packaging, banners, and social media."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The wordmark \"BANDAR PAKAN\" is set in a bold, wide serif with strong presence, anchored by the lighter tagline \"KUTU AIR DEPOK & CACING DARAH\" in a spaced uppercase sans-serif — clearly communicating the product range to the target buyer without ambiguity."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A brand identity that proves even the most specialized niche deserves — and benefits from — a great logo."}]}]}
Tech Stack
Tags
Completed
March 2021
Project Scale
short Project