Kokola - Gifts Campaign System

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Car In Tin — Kokoya's gift campaign system turns a biscuit tin into a lottery ticket, and a QR code scan into the moment you might win a car."}]},{"type":"image","attrs":{"src":"https://mir-s3-cdn-cf.behance.net/project_modules/fs/291fc2144094193.62a47333a6dee.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"UI/UX Design — Kokoya Gifts Campaign System"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Campaign Website · Chocolate & Biscuit Brand · Gamification · Indonesia"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A bold, high-impact campaign website design for Kokoya — a chocolate biscuit brand — built around one of the most attention-grabbing promotional mechanics a FMCG brand can deploy: a grand prize car hidden inside a product tin."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero is unforgettable: \"CAR IN TIN\" in massive, compressed white display type fills the entire screen, with a Mitsubishi Xpander in signature red bursting through the center flanked by two Kokoya biscuit tins. The scale contrast — a full-size MPV emerging from a snack tin — is the campaign's visual punchline, executed with graphic precision and theatrical confidence. The deep crimson background amplifies the drama and locks the composition in Kokoya's brand red."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The campaign mechanic is explained in two steps at the bottom:"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Step 1 — Open & Find:"},{"type":"text","text":" Buy and open a tin of Kokoya biscuits, then find the special QR code."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Step 2 — Scan & Surprise!:"},{"type":"text","text":" Scan the QR code and get various attractive gifts — including 1 car if you are lucky."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The two-step flow is the cleanest possible expression of a QR-based promotional campaign: purchase, discover, scan, win. No registration walls, no lengthy forms — just a tin, a QR code, and the possibility of a car. The \"About campaign\" and \"Frequently-asked\" navigation links confirm this is a full campaign microsite, not just a poster."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A campaign design that earns every second of consumer attention it asks for — because the prize is a car, and the design makes sure you never forget it."}]}]}