
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"It's always the right time for something sweet — Dessert Time's logo says it all before the first bite."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/small/0dX76Xga_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Brand Identity — Dessert Time"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Logo Design · Dessert Restaurant · Dine In, Take Away & Delivery"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A charming, wit-driven logo for Dessert Time — a dessert restaurant serving sweet indulgence across dine-in, take away, and delivery channels. The identity is built on a single, delightful visual pun that lands instantly: a clock with a bite taken out of it."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The logomark merges a wall clock with a cookie or biscuit — the familiar round form of a timepiece reimagined as something you'd want to eat. Clock hands mark the hour, hour dots ring the face, but the telltale bite mark on the left edge transforms the symbol from a functional object into a playful food icon. The concept is clean, clever, and completely ownable — communicating both the brand name and its product category in one glance, without a single word."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A ghosted take-away container sits behind the icon as a subtle background element, reinforcing the multi-channel service offering — dine in, take away, delivery — without interrupting the mark's clarity."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The wordmark \"DESSERT TIME\" is set in a bold, wide-spaced uppercase geometric sans-serif in crisp white, grounded and confident against the warm coral-salmon background — a color that feels indulgent, warm, and appetite-stimulating in all the right ways."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A logo that makes you smile before you've even read it — exactly what a dessert brand should do."}]}]}
Tech Stack
Tags
Completed
March 2013
Project Scale
short Project