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UI-UX

Grofresh

Grofresh

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A fresh, no-fuss grocery app that makes daily cooking prep effortless — order organic vegetables from home, skip the market chaos entirely."}]},{"type":"image","attrs":{"src":"https://mir-s3-cdn-cf.behance.net/project_modules/fs/788c03137585517.620e2b2fc71ce.png","alt":null,"title":null,"width":null,"height":null}},{"type":"image","attrs":{"src":"https://mir-s3-cdn-cf.behance.net/project_modules/fs/b3bc56137585517.62277cef565c7.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"UI/UX Design — Grofresh"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Mobile App · Grocery · Fresh Produce · Indonesia"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Grofresh is an online grocery app targeting home cooks in Indonesia, positioned around a simple promise: \"Belanja mudah anti ribet-ribetan.\" The onboarding splash features a friendly lifestyle photo of a woman with a full grocery basket, immediately signaling the app's everyday, relatable tone. A warm orange CTA — \"Yuk mari\" — contrasts energetically against the vibrant green background, anchoring the brand in freshness and positivity."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The home screen greets users by name (\"Pagi Herlina, Mau masak apa hari ini?\") and surfaces a category tab bar — Sayuran, Daging, Bumbu, Buah — with product cards showing real produce photography, weight, and price (Pak Choy Organik Rp 5.000, Tomat Merah Besar Rp 10.000). A \"Terakhir dibeli\" (Recently bought) row keeps repeat purchases frictionless. The product detail screen adds a short botanical description of each item alongside recipe recommendations — a thoughtful touch that turns a grocery app into a light cooking companion."}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":" "},{"type":"text","marks":[{"type":"bold"},{"type":"italic"}],"text":"Blonjoan"},{"type":"hardBreak"},{"type":"text","marks":[{"type":"italic"}],"text":"(first idea)"}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/blonjoan.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null}}]}

Tech Stack

Figma

Tags

UI-UXgrocerygroceriesappmobilefresh

Completed

February 2022

Project Scale

short Project