
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Stuck on the Street — DetEksi's website hits the right note for Gen-Z media: bold, illustrated, and instantly recognizable as something made for young people, not at them."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/FqKF6i7Z_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Web Design — DetEksi"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Newsletter / Youth Media Website · Jawa Pos Group · Gen-Z"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A vibrant, illustration-driven website design for DetEksi — the youth-focused rubric of Jawa Pos Group, serving school and campus communities across Indonesia with news, lifestyle, and creative content."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero is immediately youth-coded: a hand-drawn editorial illustration of a girl in traffic chaos — motorbikes, exclamation marks, urban debris — paired with the feature headline \"Stuck on the Street\" in a bold, mixed-color display typeface. The illustration style is expressive and comic-adjacent, speaking directly to a Gen-Z audience that consumes content through visual language first."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The sky-blue header and cloud-border motif at the bottom of the hero create a dreamy, playful environment that separates DetEksi visually from the parent Jawa Pos brand — maintaining youth identity without severing the institutional connection. The clean white body and bright accent colors keep the reading experience light and energetic."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A media website that understands its audience enough to look like them."}]}]}
Tech Stack
Tags
Completed
June 2014
Project Scale
short Project