Arafah - Website Design

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Kursi nyaman, kualitas terbaik kelas dunia — Arafah brings premium Indonesian furniture within reach of migrant workers dreaming of a better home, wherever they are."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/NZuNvDxP_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Web Design — Arafah"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Furniture E-Commerce · Migrant Worker Market · Middle East & Hong Kong"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A bold, conversion-focused e-commerce website for Arafah — a furniture retailer whose primary market is Indonesian migrant workers (TKW/TKI) based in the Middle East, Hong Kong, and beyond. The platform enables overseas workers to purchase quality furniture for their families back home — a specific and deeply human use case that the design addresses head-on."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The hero leads with a full set of classic batik-upholstered sofas against a vibrant royal blue backdrop, with the headline \"Kursi Nyaman Dengan Kualitas Terbaik Kelas Dunia\" — aspirational copy that speaks directly to buyers who want the best for family they're separated from. The orange-and-blue color system communicates trust and warmth simultaneously."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A benefit strip anchors the lower hero: delivery service, free delivery thresholds, quality guarantee, and remittance-friendly payment options — each addressing the real concerns of a buyer shopping from thousands of kilometers away."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The left sidebar navigation and catalog structure confirm a full product catalog experience built for discovery and purchase, not just browsing."}]}]}