Karma Experience Booking

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A luxury hospitality booking app for Karma Group — where every experience, from spa to beachclub, is one elegant tap away."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/karma-experience-booking.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Karma Experience Booking"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Mobile App · Hospitality · Luxury Booking · Karma Group"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A design exploration for online booking system of Karma Group."}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"What’s going on?"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Let's read The Data! with GOOGLE Analytics for "},{"type":"text","marks":[{"type":"link","attrs":{"href":"http://karmagroup.com","target":"_blank","rel":"noopener noreferrer nofollow","class":null,"title":null}}],"text":"karmagroup.com"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/ga.png","alt":"ga","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The Research Timeframe: Aug 26, 2019 - Nov 26, 2019"}]},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"The Keys!"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Acquisition"}]},{"type":"orderedList","attrs":{"start":1,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Acquisition overview => how many visit, and how many new visitors."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Traffic sources => from which the user knows the website that we are researching."}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Audience"}]},{"type":"orderedList","attrs":{"start":3,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Visitor => find out about user visits to website pages."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"User demographics & Locations => data for user demographics as well as user dispersion data based on location."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Type of device => from desktop or mobile browser?"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Behavior"}]},{"type":"orderedList","attrs":{"start":6,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Site Speed => how long does the user wait for the load to finish?"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Pageviews => to find out how many people see web pages and what pages are visited most often."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Bounce rate => how many users have arrived but immediately left again."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Exit pages => to find out which pages are causing visitors to leave (after enduring some time on the website)."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Average session duration => to find out how long the user visits the website."}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Behavior Flow => to find out what flow does the user during a visit to a website page."}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Conversions"}]},{"type":"orderedList","attrs":{"start":12,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Goals & Conversions => to find out how many users have succeeded in reaching the goal that we provide for the user to achieve."}]}]}]},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Acquisition"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Acquisition overview"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Sessions: 1,179,374 New Users: 821,071"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/acquisition.png","alt":"acquisition","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Traffic sources"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Direct: 403,084 Facebook Ads.: 398,698"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/traffic-sources.png","alt":"traffic sources","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Audience"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Visitor"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"% New Sessions: 65.26% Pages / Session (avrg.): 2.27"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/visitor.png","alt":"visitor","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"User demographics"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Age: 25 - 34: 45.45% ( 81,818 )"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Female: 51.72% Male: 48.28%"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Locations"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Indonesia: 52.37% India: 25.29%"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/location.png","alt":"location","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Language"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/language.png","alt":"language","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"-> "},{"type":"text","marks":[{"type":"italic"}],"text":"English is still good."}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Type of device"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Where do people access the Karma Group website?"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"82.65% -> from Mobile Devices"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/mind-blowing.png","alt":"mind-blowing","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Type of Technology"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Which technology do people use to access the Karma Group website?"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"55.63% -> from Android Webview"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/cry.png","alt":"cry","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Behavior"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Site Speed"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Avg. Page Load Time: 16.07sec."}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/time-for-browser.png","alt":"time for browser","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Time for Browser Edge: 7.19 sec."}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/site-speed.png","alt":"site speed","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Google recommends 5 seconds or less at 3G."}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Pageviews"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Pageviews: 140,316 Unique Pageviews: 98,128"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/pageviews.png","alt":"pageviews","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Bounce rate"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Pageviews: 140,316 Bounce Rate: 59.93%"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/bounce.png","alt":"bounce","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"*karmagroup.com/ => 1.60%"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Exit pages"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Pageviews: 140,316 Exits: 44.08%"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/exit.png","alt":"exit","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"*karmagroup.com/ => 17.18%"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Average session duration"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Pageviews: 140,316 Avg. Time on Page: 00:02:44"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"*karmagroup.com/ => 00:01:15"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Behavior Flow"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/behavior-flow.png","alt":"behavior flow","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Conversions"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Goals & Conversions"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Goals are not set yet."}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Let's move on from Google Analytics"}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Let’s Talk about Performances"}]}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"About Heavy Content"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/heavy.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"About Heavy Content (embedded videos)"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/heavy-embeded.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Google - PageSpeed Insights"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/google-speed-desktop.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/google-speed-mobile.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","marks":[{"type":"link","attrs":{"href":"http://web.dev","target":"_blank","rel":"noopener noreferrer nofollow","class":null,"title":null}}],"text":"web.dev"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/webdev.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Light House Audits - Desktop"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/lighthouse-desktop.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Light House Audits - Mobile"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/lighthouse-mobile.png","alt":"Problems","title":null,"width":null,"height":null}},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Let’s Talk about The Contents"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Which one the best?"}]},{"type":"orderedList","attrs":{"start":1,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Help visitors to recognize all Karma Group products"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Help visitors to book Karma Group's product more quickly and easily"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Help visitors to join as member at Karma Group (Karma Odyssey)"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"we decided to choose ..."}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"“Help visitors to book Karma Group's product more quickly and easily”"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"because in the end everything will be directed to make a booking."}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"heading","attrs":{"textAlign":null,"level":1},"content":[{"type":"text","text":"Design Thinking"}]},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Empathize"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"What the problems"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/problems.jpg","alt":"Problems","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Define"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"How Might We"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"How Might We determine the single most important goal to convey to visitors, which is \"booking\""}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"How Might We help visitors make bookings quickly and easily"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"How Might We reduce website load time so that it reaches visitors faster with efficient content and a technical approach to technology"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"How Might We make a display that appears very well on the size of a mobile device"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"How Might We make websites still accessible even by using a slow network"}]}]}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"The Matrics"}]},{"type":"orderedList","attrs":{"start":1,"type":null},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Website performs very well on the mobile phone screen"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The website can be loaded in less than 5 seconds"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Website makes it easy for visitors to book"}]}]}]},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Ideation"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Sketching"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Notes"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Booking Form"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Destination (Products)"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Exclusive 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Default"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-2.png","alt":"Log In & Home Logged In","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Log In & Home Logged In"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-3.png","alt":"Profile & Recommendations","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Profile & Recommendations"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-4.png","alt":"Booking 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Informations"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-9.png","alt":"Booking Data","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Booking Data"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-10.png","alt":"Booking Payment","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Booking Payment"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/f-keb-11.png","alt":"Booking Success & 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Participant"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/ut-participant-3.jpg","alt":"Usability Testing for Karma Experience Booking | 3rd Participant","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Usability Testing for Karma Experience Booking | 3rd Participant"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The following are excerpts from the usability test. In this Usability Testing, the team recorded using the following tools:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Macbook Pro 13 \"2010 -> recording device"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"iPhone 6S -> prototype presenter"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"facetime -> record using camera build-in from Macbook Pro"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"[letsview] ("},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://letsview.com/","target":"_blank","rel":"noopener noreferrer nofollow","class":null,"title":null}}],"text":"https://letsview.com/"},{"type":"text","text":") -> for mirroring the iPhone to Macbook (need to be installed on Macbook and iPhone)"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"wifi connection"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"quicktime player -> to record all screen activities and record sound using the microphone build-in on a macbook"}]}]}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Clip - Usability Testing for Karma Experience Booking | 1st Participant"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Clip - Usability Testing for Karma Experience Booking | 2nd Participant"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Clip - Usability Testing for Karma Experience Booking | 3rd Participant"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Some insights obtained from the Usability Testing process:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Need to find the best way to create an initial trigger to redirect users from the main karmagroup website to the Karma Experience Booking webapp"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Need a better way to display room choices"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Need a better way to show the user that the choice of room affects the price per night stated"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Need more attractive offers or discounts on the front (home)"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"List offers like blogs don't look like offers"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Need to consider using sticky headers"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Display card in gold gradation looks like a button"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Vote for fixing"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/KEB-options-1-TRIGGER-dot.jpg","alt":"Skype ","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"TRIGGER Options"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/KEB-options-2-OFFERS-dot.jpg","alt":"Skype ","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"OFFERS Options"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/KEB-options-3-ACCOMMODATIONS-dot.jpg","alt":"Skype ","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"ACCOMMODATIONS Options"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/details/218-karma-experience-booking/vote.jpg","alt":"Skype ","title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"type":"text","text":"Skype Voting"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Scoring"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"For this assessment, we use the Net Promoter Score and emphasize on 3 aspects of assessment, namely Usefulness, Learnability, and Satisfaction. The NPS formula is -> NPS = Promoters - Detractors. The results are as follows:"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Participant 1"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Usefulness: 9"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Learnability: 7"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Satisfaction: 7"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Participant 2"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Usefulness: 10"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Learnability: 8"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Satisfaction: 8"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Participant 3"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Usefulness: 8"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Learnability: 8"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Satisfaction: 9"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":". . ."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Then the calculation of the Net Promoter Score is as follows:"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Usefulness"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Promoters (score 9-10): 2"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Passives (score 7-8): 1"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Detractors (score 0-6): 0"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"NPS for Usefulness: 2 - 0 = 2"},{"type":"text","text":" (Two people are willing to support and promote others in terms of Usefulness)"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Learnability"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Promoters (score 9-10): 0"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Passives (score 7-8): 3"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Detractors (score 0-6): 0"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"NPS for Usefulness: 0 - 0 = 0"},{"type":"text","text":" (No one is willing to support and promote to others in terms of Learnability, but also not to speak ill)"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Satisfaction"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Promoters (score 9-10): 1"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Passives (score 7-8): 2"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Detractors (score 0-6): 0"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"NPS for Usefulness: 1 - 0 = 1"},{"type":"text","text":" (One person is willing to support and promote to others in terms of Satisfaction)"}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"heading","attrs":{"textAlign":null,"level":2},"content":[{"type":"text","text":"Final Result"}]},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Prototype link"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Prototype link, "},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://marvelapp.com/c992944/screen/64217686","target":"_blank","rel":"noopener noreferrer nofollow","class":null,"title":null}}],"text":"here!"}]},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/karma-experience-booking.jpg","alt":"Karma Experience Booking","title":null,"width":null,"height":null}},{"type":"heading","attrs":{"textAlign":null,"level":3},"content":[{"type":"text","text":"Expected Impacts"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"User can access the website fit and very well on the mobile phone screen"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"User can load the website in less than 5 seconds"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"User can do the booking more clearly and easily"}]}]}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Location: Karma Innovation Center Team"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Time: Nov 26, 2019 - Dec 4, 2019 (Extended until 18 January 2020)"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Tools:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Adobe XD"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"MarvelApp"}]}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Team for this project:"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Adin (me)"},{"type":"text","text":", Head of UX & UI Design"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Teofilus, Head of Technology"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Abu Bakar, Team Manager"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Wayan Wirka, Senior Web Developer"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"August, Web Developer"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Ferry, Web Developer"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Bajra, Web Developer"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Julius, Web Developer"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Dennice, Web Tester & Part of UI Design"}]}]}]},{"type":"horizontalRule"},{"type":"paragraph","attrs":{"textAlign":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"This project is still running and entering the development stage ..."}]}]},{"type":"heading","attrs":{"textAlign":null,"level":1},"content":[{"type":"text","text":"Thank You"}]},{"type":"paragraph","attrs":{"textAlign":null}}]}