
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"When a light bulb's packaging outshines the competition before it's even switched on — that's the power of great product design."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/cPxTb9QG_work_image.jpg","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Packaging Design — Ledtron HiPER"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Product Packaging · High Performance LED · Electronics Retail"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A striking product packaging design for Ledtron's HiPER — High Performance LED — a premium LED lighting product that needed packaging to match its technical ambition. The result is a box design that commands retail shelf presence with the same confidence its bulb commands a room."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The packaging adopts a deep charcoal black as its primary surface — a bold departure from the typically bright, clinical whites of the electronics lighting category. Against this dark canvas, warm gold and amber tones cascade from the upper left — a deliberate light-burst graphic that mimics the warm glow of the LED itself, turning the packaging into a demonstration of the product's output before the box is even opened."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The product name \"HiPER\" is set in a large, confident display typeface in warm gold — premium, technical, and instantly legible across retail distances. The LED badge, Ledtron snowflake logomark, and product photography of the MR-type LED bulb are organized with clear hierarchy across the face panel, while the side panel carries full technical specifications for the informed buyer. Key selling points — \"Brighter & More Efficient,\" 5-year warranty, 120 lumens — are surfaced in bold callout badges that speak directly to the performance-conscious consumer."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Presented as a two-box 3D mockup on a clean reflective surface, the packaging demonstrates strong three-dimensional design thinking — every visible face is designed, not just the front."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A packaging design that positions HiPER exactly where it belongs: at the premium end of the shelf."}]}]}
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Completed
April 2015
Project Scale
short Project