
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Straight from the concrete courts of Surabaya — BACOK plays with the raw hunger of a crocodile, a street basketball club that bites as hard as it hoops."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/PfmH0XO0_work_image.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hardBreak"},{"type":"text","marks":[{"type":"bold"}],"text":"Brand Identity — BACOK"},{"type":"text","text":" "},{"type":"hardBreak"},{"type":"text","marks":[{"type":"italic"}],"text":"Logo Design · Street Basketball Club · Surabaya, East Java"},{"type":"text","text":" "},{"type":"text","marks":[{"type":"italic"}],"text":"\"Spirit Anti Misuh\""}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A fiercely characterful sports identity for BACOK — a street basketball club born from the concrete courts of Surabaya — that channels the raw, unfiltered energy of street ball culture into a mascot logo dripping with attitude, local pride, and visual muscle."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The centerpiece of the identity is an illustrated crocodile — the apex predator of the waterways — wrapping its powerful body around a full-sized basketball in a stranglehold grip. Jaws wide open, claws locked in, the croc dominates the ball with the same intensity a street baller brings to every possession. The mascot is rendered in a bold, retro-sports illustration style: thick outlines, flat color fills in reptilian green and burnt orange, with expressive detail in the teeth and scales that rewards a close look without losing clarity at a distance."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The choice of the crocodile as mascot is deeply rooted in Surabaya's cultural identity — the city's iconic symbol is the legendary battle between a "},{"type":"text","marks":[{"type":"italic"}],"text":"suro"},{"type":"text","text":" (shark) and a "},{"type":"text","marks":[{"type":"italic"}],"text":"boyo"},{"type":"text","text":" (crocodile), making this mascot not just fierce but unmistakably local. BACOK — Surabaya's own, through and through."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The club name \"BACOK\" is set on a bold sky-blue ribbon banner that bisects the composition, rendered in a heavy collegiate typeface with strong ink-trap character — the typographic equivalent of a hard screen. The tagline "},{"type":"text","marks":[{"type":"italic"}],"text":"\"Spirit Anti Misuh\""},{"type":"text","text":" arcs beneath in a smaller weight, a defiant, self-aware rallying cry that captures the club's community spirit and no-nonsense court etiquette."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The circular badge format — a wreath of illustrated foliage framing the composition — gives the mark the authority of a traditional sports crest while keeping its feet firmly planted on the street."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A mascot logo that plays as hard as the team it represents — loud, local, and impossible to ignore."}]}]}
Tech Stack
Tags
Completed
July 2012
Project Scale
short Project