Pok Pok

{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Loud, proud, and wielding a spatula — Pok Pok's rooster mascot announces its Taiwanese spicy snack booth with the same energy it brings to every serving."}]},{"type":"image","attrs":{"src":"https://cdn.dribbble.com/users/5057025/screenshots/10940966/media/ea69abc16f89746b97e9373f38c88030.jpg?compress=1&resize=800x600&vertical=top","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Mascot Illustration — Pok Pok"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Booth Brand Illustration · Taiwanese Spicy Snack Seller · F&B"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A bold, character-driven mascot illustration for Pok Pok — a Taiwanese spicy snack booth brand whose identity is built entirely around one supremely confident rooster chef. The name itself is onomatopoeic — the sound a chicken makes, echoed twice for double the attitude — and the illustration delivers on that energy with gleeful commitment."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The mascot is a white rooster in a chef's toque, spatula raised high in one wing, red comb standing proud, eyes wide with the unmistakable look of someone who absolutely knows their food is good. The speech bubble \"POK POK\" erupts from the character in bold red lettering — the brand name literally spoken by the mascot, closing the loop between character and identity in the most direct, playful way possible."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The composition is contained within a warm yellow circle — a sun-like backdrop that radiates appetite-stimulating warmth and gives the mark its badge-like, booth-ready quality. The rooster's white feathers fan out expressively beyond the circle's boundary, breaking the frame with the kind of dynamic energy that makes a street food booth mascot impossible to walk past without noticing."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The illustration style is confident flat-vector with expressive linework — clean enough for signage and menus, characterful enough to anchor the brand's entire personality. A rooster who cooks. A name that sounds like what it is. A booth brand that doesn't need a tagline."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A mascot illustration that makes you hungry before you've even smelled the food."}]}]}