
{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"Quarter 2, full energy — this ADSOL team illustration captures the spirit of a Tokopedia tribe that shows up every quarter ready to win."}]},{"type":"image","attrs":{"src":"https://farooq-agent.web.app/assets/images/works/large/pd/4/q2.png","alt":null,"title":null,"width":null,"height":null}},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Illustration Design — ADSOL Q2"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","marks":[{"type":"italic"}],"text":"Team Mascot Illustration · Tribe ADSOL · Tokopedia · Ads Solution"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"A cheerful, character-driven team illustration created during a stint working within Tribe ADSOL — Tokopedia's Ads Solution division — celebrating the energy and camaraderie of the team heading into Quarter 2."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The piece features three illustrated characters representing the diverse, collaborative makeup of the ADSOL tribe: a bespectacled team lead raising a green \"ADSOL Q2\" pennant flag with celebratory energy, flanked by a cap-wearing teammate clutching a tablet and a hijab-wearing colleague with a laptop open — all rendered in a warm, friendly flat-illustration style that reflects Tokopedia's approachable, people-first brand culture."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"The character trio is grouped in a tight, cohesive composition — the sticker-style white outline framing the group as a unified team badge, instantly usable across internal presentations, team communications, social posts, and Slack channels. The Tokopedia green saturates the palette — flag, cap, hijab, background — anchoring the illustration firmly within the brand's visual identity while the character designs bring personality, warmth, and cultural representation to the foreground."}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"text","text":"An internal team illustration that doubles as a morale booster — the kind of creative work that reminds a product tribe why they show up and what they're building together."}]}]}
Tech Stack
Tags
Completed
December 2021
Project Scale
short Project